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  • “Converting virgins is hard, difficult, and expensive work.” Here’s a trap that everyone knows of but almost no one knows how to avoid stepping in. This means that as a consultant you end up pitching your amazing services to people who are either too stupid, too stubborn, or too scared to give your any money. These people wear camouflage that makes them look like the perfect prospect for you and they USED TO waste your time and marketing budget but when you get to this section of your notes, you’ll know exactly what to look for to spot these losers before you ever set foot in their office, pick up the phone, or put your fingers to the keyboard to reach out to them . . .
  • Why It Doesn’t Matter If You’re Just Good – Not Great: There are more broke ass world class skill level copywriters and consultants in the world then there are rich and wealthy ones. That because they don’t understand the lesson you’ll learn in this section that demonstrates this with pristine clarity…
  • The Argument For Why You It’s OK For You To Be Paid More Per-Hour Than The CEO: What? Yep. You heard me. I didn’t stutter. When you read this story, you’ll always know in your heart of hearts that what you bring to the table isn’t to be shit on. As a matter of fact, what you bring is the lifeblood of company. And using the rest of the strategies laid out in these notes, you get to master a new skill – making the CEO OK with the fact that you’re getting paid more per hour than he is…