Why Most Copywriters and Consultants Never Make More Then The Shift Manager At Their Local McDonald's And The Truth About What It Takes To Break Through This Ceiling

• ANNOUNCING a new title you can give to yourself that allows you to elevate your status in the eyes of a client who can put thousands and thousands and thousands of dollars into your hands. You don’t do this and keep calling yourself a “copywriter” or a “consultant” and you can stay your ass in the ranks of the 85% of the majority who get pissed on or who just scrape by . . .
• “Converting virgins is hard, difficult, and expensive work.” Here’s a trap that everyone knows of but almost no one knows how to avoid stepping in. This means that as a consultant you end up pitching your amazing services to people who are either too stupid, too stubborn, or too scared to give your any money. These people wear camouflage that makes them look like the perfect prospect for you and they USED TO waste your time and marketing budget but when you get to this section of your notes, you’ll know exactly what to look for to spot these losers before you ever set foot in their office, pick up the phone, or put your fingers to the keyboard to reach out to them . . .
• Do You Own These Characteristics of Highly Successful Consultants and Copywriters? Probably not. Well, you probably do, but they’re not turned on so it’s just the same as if you didn’t own them. Once you see this list and become familiar with these 11 traits, you’ll feel excited that it’s not gonna take rocket science for you go to the breaker, flip the switch “On” — activate these traits, and zoom past almost every clueless zombie who’s sleep walking while trying to compete for the same dollars you are . . .
• The Argument For Why You It’s OK For You To Be Paid More Per-Hour Than The CEO: What? Yep. You heard me. I didn’t stutter. When you read this story, you’ll always know in your heart of hearts that what you bring to the table isn’t to be shit on. As a matter of fact, what you bring is the lifeblood of company. And using the rest of the strategies laid out in these notes, you get to master a new skill – making the CEO OK with the fact that you’re getting paid more per hour than he is…
• Why It Doesn’t Matter If You’re Just Good – Not Great: There are more broke ass world class skill level copywriters and consultants in the world then there are rich and wealthy ones. That because they don’t understand the lesson you’ll learn in this section that demonstrates this with pristine clarity…
• The Delicious Lingerie Strategy: Lingerie is sexy because of what it conceals, not what it reveals. Why you never want to be seen butt ass naked (Full frontal disclosure of prices for your services) in any kind of directory or pricing sheet. Let the idiots keep scrounging like this, but not you. Not now that you know the magic words to put under the “Fee” column that allow you maximum flexibility and maximum money . . .
• Compensation Structures Of The Rich: Your days of roller coaster income can now be put in your rearview mirror. Now you’ve got a list of 11 ways – 10 more ways than the average marketer – to get paid and paid and paid over and over and over again for any work product you deliver . . .
• “Fuck You. Pay Me.” All Of Your Agreement and Contract Mysteries Solved With The Goodfellas Flair: If you’ve been consulting/copywriting long enough you’ve been put in situations where clients tried to weasel out of writing you the check for the full amount they owe you. Not anymore. “Business is bad? Fuck you. Pay me.” “You had a fire? Fuck you. Pay me.” “Place got hit by lightning huh? Fuck you. Pay me.” These veteran, battle tested agreements secrets you’ll find in this section will allow you to cut through all the bullshit some of your clients try to pull on you so can consistently get paid what you earned . . .

• Never Underestimate How Dumb The Successful Can Be: The secret reason why there aren’t more rich people is because poor people think there’s something magical about rich people that they don’t possess. See how Kennedy rips this myth apart with his teeth, limb by limb, and shows you the truth . . .
• 8 Reasons Why Your Prospective Cients Are Afraid of You: Yep, you heard that right. Clients don’t hold all the power. In fact they’re scared you’re gonna do one of these eight things to them and if you’re not addressing these fears in your marketing copy right now, there’s a good chance you’re feeling pretty bad about either the low number of clients you have or the low quality of clients you have. Fix this now . . .
• You Want To Be Famous. You Need To Be Famous. But If You Really Want The Prestige And Riches That Come With Being Famous, You’ve Gotta Narrow Down WHO You Want To Famous To: This is the section of the notes that shows you exactly how to address this issue and become an object of worship in the perfect niche for you…
• 6 Ways To Hunt Prospects Cold If You Must: Most people if they use any of these six, do a horrible job at executing them. And even though Dan hates cold prospecting, he still knows all the ninja ways to do it and here’s where he shows you how to stick out in the crowd of your lame competition so that you get high paying projects with the clients you want to work with . . .
• Worst Prospecting Letter In The World Transformed Into Best Prospecting Letter You’ve Ever Seen – Right Before Your Eyes: One of the attendees submitted to Dan a letter they were sending out to try to get business. With blunt force trauma, Dan punched holes in it and then showed you the 9 things he did to fix it and gave you the strategy behind his fixes so that you can create your very own kick ass direct mail letter . . .

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