Customer Value Optimization is the core driving premise behind everything being covered in your notes.

Customer Value Optimization (C.V.O.) is different than Conversion Rate Optimization (C.R.O.).

Most people are primarily focused on increasing the conversion rates of individual elements of their marketing – sales pages, opt in forms/pages, webinar forms, etc.

C.V.O. is not only focused on increasing conversions but it is also focused on increasing the value of each of the customers who convert as the result of your efforts.

You want your Customer Value to be as high as possible because when it is, not only are making more money from customers over longer periods of time, but while you’re making more money, you’re able to keep filling the pipeline with more high value customers and you’re able to spend MORE than all your competitors to get them which is the key to you becoming unbeatable.

There’s a law of marketing that says, “The person who can and will intelligently spend THE MOST MONEY to get a customer – wins!”

You become unbeatable when you can sell something for the same prices as your competitors, for example, a $100 dollar product, and spend a $100 dollars to get that customer because your funnel is systematically set up to convert another $100 dollar sale to them in the near future.

Your competitor who doesn’t have an optimized funnel can little to nothing to get customers and this contributes to them being broke because they’re pretty much invisible to the market.

Your competitor who doesn’t have an optimized funnel can little to nothing to get customers and this contributes to them being broke because they’re pretty much invisible to the market.

This seminar was all about making sure you’re not doing dumb shit that you would never do when making a sale one-on-one that people often do when marketing online that causes prospects and customers to run away from you instead of into your arms.

Your Lead Magnet is the ethical bribe that gets your perfect prospect to agree to trade their time and contact information for some specific, actionable resource they can use to get one step closer to what they desire (a measurable result) and also serves the dual purpose of establishing yourself as an authority on this topic in their eyes.

Here are a few of the things you need to know in order to craft a lead magnet that is worthy of opt ins . . .

The goal of your entry level product is to convert your perfect prospects into customers as quickly as possible, as cheaply for the customer as possible.

In this section of your notes you get to see why these guys believe you’re only one entry level offer away from wealth.

Your goal is to NEVER be making offers of your core products to cold prospects. You want to instead be making sales presentations for core products only to CUSTOMERS.

And preferably, you want to be making your first offer to them five minutes after they’ve bought your entry level product from you.

Here are a few things you’ll be learning that will hand hold you through this process . . . 

This is the product/service you’re ultimately aiming to sell and it is often the only thing a business has to sell.

Most people are spending 90% of their time trying to optimize this part of the funnel.

The quality of your offer is 40% responsible for making a sale so this is important but think about how much better it would be to have DOUBLE the people looking at this offer and to not just have cold prospects seeing the offer . . . but to instead have CUSTOMERS looking it as the result of optimizing your lead magnet and setting up the small transaction that converts prospects into customers easily.

Cold offers presented to the wild convert at around 2-5%. Your core offer presented AFTER you’ve turned someone into a customer can convert at 20-50%. When you’re dealing with someone who has already agreed that they trust you with their credit card information, even if it was only with a penny, you’re now dealing with an incredibly higher quality of lead. 

Here are a few things you will be learning about crafting an irresistible offer to place in front of your list . . .  

So you’ve put your primary product up for sale. Maybe you’ve made a shit-ton of money. Maybe you haven’t.

What do you do now to get more money out of the people who have bought your product or service so that you can actually make a profit (especially in the instance you went negative to get this customer) . . . or so that you can deliver a higher level of service to your customers and make even more profit so that you can use to grow your business?

This is the section answers this question because it’s entire focus is on increasing the lifetime value of your customers.

Here are a few of the things you’ll be learning about increasing the value of your customers . . . 

This is the process of getting your customers to come back more often.

This is also the process of turning unconverted leads into customers.

With everything you’ve done before this, you’ve gotten more customers and now it’s time to figure out what you can do to get them giving you money again and again and again.

Here are a few things you’ll be learning about what you can do to increase the frequency at which people buy from you . . .

1. What is the quality of my lead magnet?

2. What is the quality of my entry level product?

3. What is the quality of my core product? 

4. What is the quality of my profit maximizer?

5. What is the quality of my return path?

Most businesses only have one or two of these five elements working in their favor.

Most people have something in place to get leads and a plain offer to make to those leads. But those are only two of the five components you need in order to have a successful business.

You want to gauge whether you have all of these elements in place, evaluate how they’re performing now, and what needs to change.

If you don’t have all of these in place, step 1 is to get your hands on these notes. Step 2 is getting them in place.

I trust that these Funnel Expert revelations will bring you the admiration, the security, and the freedom you secretly, or not so secretly, lust after.

But of course I would say that.

They are my notes and I’m damn proud of them. I have spent over 40 hours driving their awesomeness into my mind while taking them, then editing them, then formatting them so of course, I’m biased.

Now if the world were a fair place, information marketers would only make money when you do so in the spirit of being a force for good, I’m putting my money where my mouth is.

Your 81 pages of Ryan Deiss, Perry Belcher, and Frank Kern Funnel Expert notes must reveal and explain . . .

Why You’re Worthy Of Having a Business That Is Admired

How You Can Deliver Value Worthy of Profit

The Step-By-Step Guidance For Conducting Yourself As Funnel Expert

Help You Make Sure Enough That You’re In Front Of The Right People – People Who Can Afford To Pay You and People Who Will Actually Use Your Advice

Help You Move Beyond Those Who Would Stop You From Being a Top Gun Funnel Expert

Help You Move Beyond the “Normal Ineffective Approach” To Selling Products and Services and Get the Hell Out Of Your Own Way & Get Yourself Congruent With Being a Top Gun Funnel Expert

If for some strange reason you don’t feel that because you now have this wisdom, you’re now better prepared to start making more money than 79% of your competitors . . . that you now can pay all your bills and still be able to afford the everyday-man luxuries for yourself and your family that your parents were never able to give to you and your siblings with CASH; not credit . . . that you’ve now freed yourself from feeling desperate and paranoid about where your next pay day is going to come from. . . simply let me know and I’ll personally rush you a refund for everything you invested in these notes!

Take as long as you like – all the way up until your 1 year guarantee – to absorb and digest these revolutionary truths.

Then you decide: You have to be completely convinced that these notes are leading you to becoming the go-to guy for yourself and the people you love – or I’ll rush you a full refund, AND of course you keep these incredible Funnel Expert notes without cost as my gift to you for trusting me.

So now it’s up to you:

You can NEVER get these PRICELESS insights because you’re too lazy to watch and take notes on your own copy of this course you were lucky enough to get your hands on… or you can NEVER even have these insights because you can’t afford to pay the high price to buy this course now or attend the live seminar or . . .

. . . you can possess these REVOLUTIONARY insights and have them at your beck and call to help you slash and burn your fear of failing in business and let them install the behaviors that allow you gain the skills and the wisdom that make it possible for you to be your own real-life super hero to the group of people you care most about in your life, or you can use your new found powers . . .

. . . to embarrass the hell out your competitors or the people who made fun of you because you were saddled with a failing business that bored you to tears or because you were stuck working some shit job you hated, or . . .

. . . to protect yourself from going broke because you’re seen as the “dinosaur” who just isn’t with it out there in the workforce or market, or . . .

. . . to gain the respect that comes from being the “Man/Woman With The Plan” that your best friends and family admire and come to when they need help and are thankful for having in their life.

Whatever your motivation is for wanting to learn the RIGHT way, the PROFITABLE way to conduct yourself out there in the world as a Funnel Expert, I honor it. And I’m proud of you for choosing to handle this oh-so crucial part of the legacy you’ll leave behind.

So please, accept this incredibly generous gift to yourself now for only $89.

Here’s to you taking the next step towards becoming the person who can easily respond heroically to life’s challenges.

Talk soon,

Lewis LaLanne
NoteTakingNerd #2